You can add the response options as buttons or quick replies.? The question should also encourage users to respond by choosing one of the buttons. Make sure it relates to the content of your ad creative so people know they’re in the right place after the app switch.
Customize the Greeting text, which is the first thing users will see when they arrive at Messenger from Instagram.
Choose the Start conversations module, then click Create chat.
The last step is to link your bot in the Messenger Setup section.
Select and fine-tune your ad creative as desired in the Format section.
Facebook will still let you run these particular ads on Instagram without an account there. However, note that in this case, it’s not required.
Next, move on to the Identity section and connect your business Instagram account if you have one.
Select your desired ad spend and timing in the Budget & Schedule section.
Then, decide where on Instagram you want your ad to show. First, deselect the Facebook and Messenger placements.
Choose the proper targeting for your unique business in the Audience section.
Under Message Destination, choose Messenger and keep Click to Messenger selected.
In Facebook Ads Manager, create a new ad with Messages as the Consideration.
How to set up click-to-Messenger ads for Instagram If not, focusing on Facebook ad placements may be more effective.
You (or your client, if you’re an agency) offer something that’s appealing to the Instagram audience, which is a predominantly younger demographic.
(Otherwise, of course, there’s no sense in paying to send new users there.)
You’ve built a Messenger bot that can effectively engage and convert users.
These ads will be most useful if both of the following are true: Who should run click-to-Messenger ads on Instagram You can set up Instagram ads that lead to your bot in Messenger. Not every user is actively aware that Facebook owns Instagram, so they may think the app switch is a mistake or spam and exit the entire process. But both of those apps are clearly within the Facebook ecosystem, so it’s less unexpected. Yes, click-to-Messenger ads redirect to the Messenger app too. You might see significant drop-off as a result. ➡️ Automatically redirecting users from the Instagram app to the separate Messenger app can be jarring. But we encourage you to start with a smaller budget (maybe $5-15/day) to see how these work for your business, because: Now, there is a way to have these ads show up in Instagram instead, and still direct users to your Messenger chatbot. You’ve probably explored or currently use click-to-Messenger ads to bring new users to your chatbot: meaning, ads that show up on Facebook and direct users to your bot in Messenger. Experiment and see what gives you the best results. Even something as simple as Message us YES to learn more! might do the trick. (You can create " quick replies" to common questions, but you still have to manually send them.) That means your ad creative should include a call to action that gets users to message you when they arrive at a blank screen in your DMs. In the meantime, you can’t automate any part of your DMs, even a welcome message. ? Note: Instagram chatbots aren't here quite yet-but Chatfuel is working on tools for Instagram automation as we speak! Sign up to get notified when we launch. Finally, select and fine-tune your ad creative as desired in the Format section. But since Instagram Direct ads will lead users to your DMs, you need an actual account to have an inbox and respond.ħ. They’ll just use your Facebook page name and profile photo to make it look like you do. ? Note: To run other types of Instagram ads (like those that lead to landing pages), Facebook doesn’t require you to have an actual Instagram account. Next, you’ll need to connect your business Instagram account in the Identity section. Select your desired ad spend and timing in the Budget & Schedule section.Ħ. That way, those who click will arrive at your DMs without having to switch apps.ĥ. ? Note: Instagram Direct ads won’t appear anywhere on Facebook-just in Instagram feeds and Stories. When it comes to Placements, we recommend sticking with Facebook’s automatic placements. Select the proper targeting for your unique business in the Audience section.Ĥ. Under Message Destination, choose Instagram Direct.ģ. Create a new ad with Messages as the Consideration.Ģ. The beauty of Facebook owning Instagram is that you can set up ads for both platforms all in one place: Facebook Ads Manager.